Scaling SaaS Startups & Sales Teams with Proven Sales Automation Systems.
Go-to-market strategy, sales operations, automation infrastructure, and 1-on-1 coaching to break into SaaS sales, built by operators with 18 years in BPOs and bilingual roles, including 8 years in sales.
A career dedicated to driving revenue growth through structured, data-driven sales processes. Ba11estas is a tech consultancy led by Maria C. Ballestas, a senior SaaS sales strategist, with two senior associate consultants. Together we bring 18 years inside BPOs and bilingual operations, with 8 years focused on sales across technology startups and automation tools, building, fixing, and optimizing organization's processes.
We don't sell theory. We embed with your team, audit what's actually broken, and give you the playbooks, automation, and systems you need in your operations that move the needle on revenue. I also coach individuals who want to break into SaaS sales from scratch, providing the resources you need to secure an opportunity in the market within 30 days or less.
EXPERIENCE
18 years across high-stress enterprise hubs and technical account execution.
EXPERTISE
8 consecutive years in direct quota-carrying SaaS software closure.
SYSTEMS
Fully unified CRM pipelines, automated enrichments, and signal engines.
REVENUE
Repeatable unit economics and predictable monthly recurring growth.
Built by operators.
OP.01 // STRATMaría C. Ballestas
18 years across BPOs and bilingual roles, with 8 years focused on sales building revenue engines for BPO, logistics, and tech startups. Corporate Business Developer & Account Executive. Also coaches career switchers breaking into SaaS sales.
OP.02 // REV-OPSJosé Giraldo
Operations and sales leadership veteran. Recruitment, training, QA, and performance management for sales floors of every size.
OP.03 // AUTOWiljer Duncan
Designs and builds digital experiences, brand systems, websites, and workflow automations that help businesses stand out and grow. Combining UX/UI, branding, web development, and automation to turn ideas into scalable, high-performing digital solutions.
SaaS Sales Cycle Optimization
Diagnose and rebuild your funnel, from prospecting to closed-won, with measurable conversion gains at every stage.
ICP Identification & GTM Strategy
Pinpoint your highest-value accounts and design a repeatable go-to-market motion built around them.
Sales Operations, Recruitment & Leadership
Build, hire, train, and lead high-performing sales teams. Recruitment frameworks, onboarding, QA, and performance management.
Web, Branding & Automation Systems
Conversion-driven websites, brand identity, and automation that wires your funnel, CRM, and operations together, beyond SaaS sales.
Break Into SaaS Sales: 1-on-1 Coaching
For career switchers and entry-level candidates: land your first SDR/BDR or AE role with no SaaS experience. CV, interviews, and outbound playbook.
$48K ACV
LTV:CAC 5.2x
$64K ACV
RETENTION 98.2%
QUOTA ATTAINMENT 87.4% BENCHMARK
CRM DATA HYGIENE 99.8% VERIFIED
Direct Access to Core Partners.
No junior SDR screening gatekeepers. You will speak directly with María, José, or Wiljer regarding your pipeline bottleneck, automation stack, or talent requirements.
SECURITY: STRICT MUTUAL NDA APPLIES BY DEFAULT
SLOTS: 2 ENTERPRISE CLIENTS ACCEPTED PER QUARTER