Think Forward · SaaS Sales Consulting
Scale your SaaS sales team's performance with Proven Automation Systems.
BPO Outsource Infrastructure, GTM strategies, automation systems, coaching+training SaaS sales skills and more, built to increase performance and revenue in up to 30% during the first 90 days.
ABOUT
A career dedicated to driving revenue growth through structured, data-driven sales processes.
Ba11estas is a tech consultancy led by Maria C. Ballestas, a senior SaaS sales strategist, with three senior associate consultants. Together we bring over 30 years inside BPOs, Web/Branding design, and bilingual operations in LATAM,
focused on sales across technology startups and automation tools, building, fixing, and optimizing organization's processes.
We don't sell theory. We embed with your team, audit what's actually broken, and give you the playbooks, automation, and systems you need in your operations that move the needle on revenue.
I also coach individuals who want to break into SaaS sales from scratch, providing the resources you need to secure an opportunity in the market within 30 days or less.
MB
María C. Ballestas
Founder, Ba11estas ---- Saas sales Strategist
18 years across BPOs and bilingual roles, with a naturally artistic pov, over 5 years I've focused on SaaS sales roles for tech startups. Currently working as a Corporate Account Executive for a danish AI company, closing high-ticket deals with enterprise-level organisations. As a consultant, I help SaaS sales team to improve their performance and systems
JG
José Giraldo
Operations, Sales, Recruitment, and Leadership
Experienced Director of Operations in the BPO industry, specializing in human talent and driving performance through process optimization, people development, operational excellence, and quality control, as well as strategic reward systems that exceed expectations. Currently innovating in the BPO industry by integrating human-in-the-loop and AI systems to amplify results and deliver exponential ROI for every organization.
WD
Wiljer Duncan
Web, Branding & Automations (Founder, Beesual)
Designs and builds brand visuals, websites, and workflow automations systems that help businesses stand out and grow. Combining my UX/UI, branding, web development, and automation knowledge, we can turn your ideas into scalable, high-performing digital solutions.
Services
What we do for SaaS teams, and the people joining them
Four engagements for companies, plus a 1-on-1 coaching track for individuals breaking into SaaS sales.
FOR COMPANIES
SaaS Sales Cycle Optimization
Diagnose and rebuild your funnel, from prospecting to closed-won, with measurable conversion gains at every stage.
FOR COMPANIES
ICP Identification & GTM Strategy
Pinpoint your highest-value accounts and design a repeatable go-to-market motion built around them.
FOR COMPANIES
Sales Operations, Recruitment & Leadership
Build, hire, train, and lead high-performing sales teams. Recruitment frameworks, onboarding, QA, and performance management.
FOR COMPANIES
Web, Branding & Automation Systems
Conversion-driven websites, brand identity, and automation that wires your funnel, CRM, and operations together, beyond SaaS sales.
FOR COMPANIES
Break Into SaaS Sales: 1-on-1 Coaching
For career switchers and entry-level candidates: land your first SDR/BDR or AE role with no SaaS experience. CV, interviews, and outbound playbook.
Proven Results
Numbers, not narratives.
Track record built across BPO, SaaS, and logistics. The hard metrics behind the strategy.
Contact
Tell us where you're stuck. We'll tell you what to do next.
Pick the service that fits your situation, the form adapts to ask the right 2–3 questions. We reply within one business day.
- No commitment required
- Confidential discovery call
- Actionable next steps within 24 hours